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REBRANDING THE IDENTITY & DIGITALISATION

To Renew The Brand’s Voice And Capturing New Shoppers

To Renew The Brand’s Voice And Capturing New Shoppers.

Rider’s Garage was expanding their business into more than just selling helmets. To capture a new community of followers, we digitalise brand and gave it a lifestyle orientation. There is more to just riding.

A new branding identity was developed to ensure consistent communications throughout all realms of digital. Web development services was provided to create a centralised hub for all products to be sold online.

We developed a digital campaign consisting of optimised search and display ads to drive conversions for the brand.

Client:

Rider's Garage

Website:

www.ridersgarage.co

Services:

Branding
Web Development
Commerce

CUSTOMISED BRANDED CONTENT & STRATEGIC PLANNING

To Educate & Foster Conversations Through Infotainment

To Educate & Foster Conversations Through Infotainment.

Dutch Lady wanted to educate its consumers on the benefits of their milk products as the brand currently lack interaction and engagement online digitally.

To solve that issue, we tailored a digital strategy to ensure that our idea will resonate with the target audience for increased awareness. Content pillars were formulated in the series breakdown based on our audience insights.

A series of branded content was customised to be distributed throughout the campaign period. Media planning and distribution services were provided to further exposed the content for higher reach and engagement.

Client:

Dutch Lady

Website:

www.dutchlady.com.my

Services:

Strategic Planning
Creative Direction
Production
Media Planning & Distribution