We collaborated with KDU University to relaunch their Facebook page to create a mass appeal to its target audience. A branding strategy was tailored to give it a new personality.

The structure of the page was optimised into three pillars: education, engagement and interaction. The homepage was used as a centralised hub to house all latest information and happenings. The contest was designed to capture the attention of future students for better engagement and interaction. A simple enquiry form was integrated to ensure easy form submission for increased conversions.

We developed a photo taking content for Parkson in conjunction with Valentine’s Day to drive interaction and engagement. The application was customised to be equipped with functions such as Entry Database Management, Email Notifications for Entries, Voting Widgets and Like Gating.