Viral Chiam is a media content platform that resonates with the Chinese audience in the local community.
We collaborated with Viral Chiam to design a family of attractive mascots to further amplify Viral Chiam’s engagement with its audience.
Bold and colourful design was used to attract the attention of the crowd, giving the audience something to engage with during their daily media consumption. With the rise of the sticker emoticons, we wanted to tap into this to driving more share ability for all content.
