Dutch Lady wanted to educate its consumers on the benefits of their milk products as the brand currently lack interaction and engagement online digitally.
To solve that issue, we tailored a digital strategy to ensure that our idea will resonate with the target audience for increased awareness. Content pillars were formulated in the series breakdown based on our audience insights.
A series of branded content was customised to be distributed throughout the campaign period. Media planning and distribution services were provided to further exposed the content for higher reach and engagement.