BRO VAPE: BRODEGA
COMPACT POP UP
Client:
BRO VAPE
Services:
Activation Planning, Design & Execution
Context
BRO VAPE’s first foray into offline sales, this was an experimental take on a brick and mortar store that can be moved to other locations.
Idea
A fully mobile compact pop up that is housed in The Gasket Alley. Taking inspiration from the bodegas of America, look out for our custom props from the National BROgraphic magazines to our Diet BROke cans.
RESULTS
Located in the strategic heart of Petaling Jaya, The Gasket Alley is a lifestyle hub unlike any other in town. It’s the perfect venue for events and relaxation, drawing a large crowd to BRODEGA.
This provides BRO VAPE with excellent exposure and branding opportunities for fellow vapers with an estimation of about 400 customers per week.
The project showcases 45 days of creativity and ideation, with 20 days dedicated to constructing the BRODEGA.
Achieved highest daily sales record
35000
Attendees
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