HENNESSY's loyalty program
innerclub
Context
Developed as a way to reward loyal customers with points for buying Hennessy bottles. Points can be redeemed for more bottles of Hennessy, dining experiences, stays at prestigious hotels across Malaysia, lifestyle items, and merchandise.
A robust tracking system ensures the legitimacy of purchases, utilising receipt uploads and unique peel-off stickers attached to each bottle distributed in Malaysia.
Idea
Connect with Hennessy’s customer base and offer exclusive benefits and rewards. Introduce a points-based system tied to bottle purchases to incentivise loyalty.
Cater to various customer preferences and enhanced brand enjoyment and satisfaction with diverse rewards such as extra bottles, luxurious experiences, and lifestyle items.
Results
3000
Members Enrolled
2 Million
InnerClub Points Accumulated
3000
Members Enrolled
2 Million
InnerClub Points Accumulated
Client:
Moet Hennessy Diageo
Services:Web App Development
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